An Interesting Subject Line
A personalized subject line showing either urgency to open or some fact or humour or something else of interest to the recipient.
Greeting + Receiver's name
Greet with a ‘Hi’ or a ‘Hello’ followed by the name of the lead. It’s very important to personalize the email. It creates a one-to-one connection between you and the receiver of the email.
An Ice-Breaker:
Begin the email body with an ice-breaker as unique as possible from the rest. It could be humorous , some facts, latest news or something amusing
Content
Please add a lead magnet to the email. What would someone get out of reading your email? You need to provide value. Lead magnet can be an informative case study, latest report in the industry, whitepapers, webinar invite, downloadable ebooks etc.
Call To Action (CTA)
Make sure that you only have one CTA in one email. However, you can have more than one CTA button to expect a higher click-through rate.
Signatures
Keep the signatures simple with all the relevant information. Your name, designation, company’s website , social profile id and your phone number are sufficient.
Unsubscribe Button
After the signatures, you should always add an unsubscribe button at the bottom of your email. This gives freedom to exit to those who don’t wish to hear from you. And, it saves your time and keeps your contact lists clean.
Physical Address
Mention your organization’s physical address, and phone number after the unsubscribe button. This helps in building trust to those, who you’re writing to for the very first time. Plus, in case, a lead is living close to your office location, then geographical proximity builds a connection.
