Choose The Perfect Technographics Provider For Your Organization With OceanFrogs

Today, the market is flooded with numerous technographics companies, each claiming its solution is better than the other. Therefore, choosing the right technographic data provider for your business is undoubtedly tricky.

Technographic data can be used in many different ways. Some of these use cases are listed below.

Technographic Data Vendors Help You Select The Right Technographics Signals For Better Targeting

Technographic data differs from contact data. Process to generate, maintain technographics data is different from contact data. Therefore, you should specifically look for a “technographics data vendor”.

Technographic data vendor must be evaluated on these three pillars:

You can ask a few other questions about the data vendor.

1. How long have they been using this particular software?

There are two kinds of trace dates: earlier trace date and latest trace date. Earlier trace date is the earliest time you could trace the software in that company, and the latest trace date is the newest trace time when you could trace the software in that company. You must ask about these two because it will tell you for how long they have been tracing this particular company. When the company has trace dates, it means they have been running their technographics for a long time, which signifies that they are a good vendor. They have a mature labeling process and mature taxonomy of software.

2. Is their software written in two names or not?

A good technographics vendor works hard on maintaining their taxonomy. Many software are known by two names. A good technographics data will have ONLY one of the two names and not both. For example, in technographics taxonomy, AWS will be known as AWS or Amazon Web Services but not both.

3. Is there a spread in their trace date?

If there is a spread in their trace date, it means the job of finding a company using software is running regularly. If there’s no spread, one date, or no date, it means:

4. How many HR firms, and recruiters, are there in the data?

Technographics data should be cleansed because it will have many companies you don’t need anyway. For example, if you are using AWS and getting “Randstad” in it, it means the technographics data vendor has Not cleansed the data, as “Randstad” is a recruitment company, and they always need AWS folks. Hence, when there are no recruitment firms, we can assume that the vendor is cleansing the data. Your total addressable market size largely depends on whether the data is adequately cleansed or not.

Points To Remember While Choosing A Technographics Provider

You can decide which provider would be a proper fit for your company? Following are some vital considerations:

Factor	The process of checking technographics data is good or not, is divided into two steps -
	Description	Specific to Technographics
Data	A technographics provider that delivers bad-quality data to your company can be hazardous for your business. You could pay dearly for your database's bad or incorrect intelligence. This will not only cause a drastic impact on your company's performance but will also degrade your market value. Also, you will have to spend extra resources to clean up your database. Check whether your company is collecting data from trusted sources or not. Generally, providers collect this information from multiple websites, webinars, and newsletters. Analyzing these data sources will give you an idea of their acquired technographic data quality.	Does this list have recruiter/career websites or HR agencies?For example, you would see Randstad using Oracle Netsuite, CareerNet using Linkedin Learning, and Naukri.com using Snowflake. This indicates that data cleansing can be performed better.
Data Updating Frequency:	Check how often your company updates their database. As far as business trends are concerned, a data provider should clean or update their database at least once every 90 days. This practice ensures that the database is the latest and that no cold or inactive information is present in it.	Is there a date column given? This can be the date when technology use was captured. The spread of dates bodes well for the quality of data. When dates are spread, it tell us two things: This vendor has been tracing this technology for a while. This vendor has the best practices established yet.
Data Verification:	Technographic data providers collect additional information such as email address, company name, and revenue generated. You can track and target your prospects on multiple marketing channels. Whenever you buy technographic data from a company, a verification is done with the respective companies whether the data is legitimate in real-time or not.	Separate out IT outsourcing companies using these software for their clients. For example, I observed that Accenture would have every software being used if data is not cleansed.
Data Coverage:	Check for data coverage before finalizing any deal. If you are a small company and most of your market is concentrated in the United States, a contact list containing data from the EMEA region won't be good for you. Similarly, if you are a multinational company, you should surely go for a provider that has impressive data coverage all around the globe.	You would see more data behavior that might look suspicious but is okay. For example, banks use many cloud environments such as AWS, GCP, and Azure. That might be surprising, but it has become the trend now. Multi-cloud, cross-cloud is here to stay.
Data Integration:	Ensure your data vendor provides data in such a format that it can easily be used and integrated with your entire system, such as CRM and marketing automation platforms. This will minimize the chances of any errors and enhance work efficiency.	Technographics vendors provide the latest tracking date in the last 1 year. Assuming that most of the contracts are for 1 year, you can calculate the time frame when the contract will be renewed. For example, if the software was being used in April 2021, it will be up for renewal in the second quarter of 2022.

Why OceanFrogs

OceanFrogs advantages:

OceanFrogs helps drive high-end results by leveraging technographics data. Please visit our data list to have a comprehensive view of our offerings.

How do you use technographics data in your outreach programs ? Do you use it to identify customers or identify customers spending more on technology ? How can we help you grow your topline using technographics data ?