CASE STUDY: Tika Mobile
Once Upon A
was in the quest for a
magic potion to target right accounts.
WHAT EXACTLY WERE THEY LOOKING FOR ?
TikaMobile is very focused
on data driven marketing.Their innovative next-gen pharma CRM is gaining
popularity and they feel a growing need in the market. The organization has a
very specific demographic of clientele. Their marketing team work tireless to secure
accounts, which are generally midsize players or are ready to come to the
market. They feel they could provide them the much needed support.
They were in the lookout
for a partner who could equip them with insights on next generation account
based marketing. Since they had already built the must-have CRM, all
they needed was the right platform to capture the right kind of signals.
The right signals are
either 510k approved companies or those who are PHASE III approved. It is an
indication that such a company is preparing for launching their product into
the market shortly. TikaMobile needed a company, which did automated data
driven marketing,thus, providing them with the right kind of targets.
WE KNOW WHO THEY ARE.HOWEVER,LET’S DIG DEEPER….
has many products and services for the pharmaceutical, medical devices and life sciences industry.
Their list of products include TikaDevice, TikaCapital, TikaPharma,
TikaMSL and TikaNAM. The company has global presence and has been
empowering the pharma and life sciences industry with their intuitive
CRM, business intelligence and advanced analytics. The platform gives the
must-have tools to the pharmaceutical sales representatives to bring in more
businesses. Their user-centric design makes marketing easy and efficient.
HAD ALREADY BREWED THE
MAGIC POTION TIKAMOBILE WANTED…
is a data driven platform, which generates the
next generation account based intelligence for B2B sales.The smart algorithms
efficiently harness data on a target account’s revenue, technographics,
employee count, decision makers and more. This account awareness empowers sales
and marketing teams of our customers to aggressively build their sales
HOW DID WE HELP THEM ?
Even if one has the right
product, one may not know the right decision makers to talk to. TikaMobile
wanted to empower those companies who were ready to enter the market.
OceanFrogs’ innovative data platform worked towards unlocking some major
untapped potential for them quickly and in a cost effective manner.
Our smart engine generated
insights on the target pharmaceutical companies. We fed logic into our
platform, which would generate insights for companies listed on FDA websites
and those who got their PHASE III or 510K approvals. This knowledge told us
that a company befitting that profile, was at least a year away from PHASE IV
and would be eager to jump on the early marketing bandwagon.
Within a short duration,
we gave TikaMobile 250 powerful leads, with thousands of
data such as names, designations, emails and linkedin ids. We
provided them strong signals, which told them that a prospective
customer was eager to expand. All the decision makers’ emails were verified
through various verification services like hunter.io, clearbit to name a few.
This enabled TikaMobile to concentrate on their outbound marketing to decrease
bounce rate and increase open rate, thus, encouraging a healthy site traffic.
All the prospects were either 501K approved or PHASE III approved leads.
Our data engine also
voraciously interpreted latest news, which is again a very powerful
signal on intent to buy. It generated insights based on which target
accounts were being recognized for their innovation. This showed a strive to
excel as they grew.
FROM THEN TO NOW……
With our assured data on
decision makers, TikaMobile got the conversation starters. They leveraged the
insights we provided and helped them run an even more focused marketing
campaigns seamlessly. This skyrocketed their sales pipeline within weeks.
OceanFrogs takes pride in
seeing them grow leaps and bounds. We are more than happy to see them finally
find their magic potion.
And It’s a