OceanFrogs takes a dose of its own medicine. Hey! It totally works!!
2019 opened on a very positive note for us. Having invested and established inbound and outbound marketing strategies by the end of last year, it was beyond our expectation to receive such promising responses.
The holiday season was over.
It was time to reach out to prospects with New Year wishes. How about a pot of plant that would not only remind them of us (as long as it was watered) but also gave our team to do something different. A palette cleanser, if you will.
It received raving response from 90% of our prospects. Some of them even requested us to let them borrow our ideas. We were only too glad to hear that.
We are very personalized and data driven. The overwhelming response only stood testimonial to our belief that nurture relationships and the rest will follow.
Of course, marketing department is a cost function.This is the first cost function that we ever invested in. It has taken significant efforts from our side to establish that. It was so worth it. We have been able to win B2B clients in India and two in the US.
Data sources are frequently added to our platform now. We are always looking out for data sources such as awards, technographics (technology investment), go-to-market signals, data such as number of stores (retail), number of wells/rigs (oil and gas), number of drugs (pharma), number of insurance agents (Field sales).
Awards data is the new TRENDSETTER in town. It helps personalize marketing emails. It helps redirect google adwords to the right folks.Of course, B2b data platform has its own challenges but we are hopeful that it could be tamed with care.
We still happily involving ourselves in advanced analytics for certain clients. Our B2b marketing data processing has made us very efficient in handling unstructured data.
Our advanced analytics work also focuses on reading documents and extracting meaningful information automatically. We have had successful outcomes.
OceanFrogs now sits comfortably with its passionate founding team. We hire based on attitude fit. Skills can always be acquired. Each and every member feels associated with its success. Everyday is a strive for excellence. It is not by force but by nature.We want to boost the STEM fields with more women power.
We have hired women with career gaps and have observed that they are not only mature in their approach but are hungry to excel, not to mention the awesome positivity they bring to the team.
OceanFrogs is trying to do things differently and we hope to keep you posted.