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10 seconds to share with you what happened in last 10 years. Marketing spend increased significantly. MarTech did make cold calls monotonous, repetitive, and doable by all. Target customers are/were being fed up of nonsense marketing calls that
Sales and marketing generally finds significant number of startups and solutions coming up every year. Question generally that we encountered is: is there a true case of artificial intelligence in sales and marketing? Here is a quick analysis of status quo. Analytics driven Use cases in B2b marketing are put in two categories from my […]
The job of a marketing professional is not easy these days. The job of a marketing professional is not easy these days. There are significant activity and noise on all marketing channels. Is it due to marketing automation? It is not easy to be visible anymore. It is true that marketing automation has taken us to […]