OceanFrogs

2 Key Takeaways from Technographics on Your Target Accounts

Overview

  • Mature B2b marketing teams put tons of hours in researching key accounts. One of the datasets used in lead qualification is the technology maturity of the prospect. OceanFrogs engine keeps analyzing thousands of records to find technographics. 

What does Technographics data Tell

• What does it tell you when a company X is: Spending money on ETL resources and tools

1. It does mean that data consolidation, data transformation is a big task for them.

2. Has all famous Business intelligence tools in their technology stack. It does mean that the company has decentralized decision making. various groups are going on with their unique implementation path.

3. Pentaho is in their kitty: Pentaho is quite costly and hence used for heavy lifting. Tableau won’t be able to handle the data – the perception would be accepted there. Consider a huge data volume game there. Users don’t come to Pentaho as their first choice. In other words – User have deep pockets, huge data, willingness to spend in data driven organizations.

• What does it tell you when a company Yis: Spending money on AWS, GCP, and Microsoft Azure

1. It does mean that the company is investing in the cloud.

2. Experimenting with various cloud environments, or large accounts with multiple isolated teams making their decisions independently

3. Taking benefits of credits given by each of the cloud providers

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