Why Nurturing Emails to Build Relationships
Why is building relationships important? The buyer’s journey begins from getting attracted to your marketing promotions, reading your content or attending your introductory webinars, and all that marks an impression. Eventually, it all becomes an important part of the customer success team’s success in the buyer’s journey. As they say, the first impression is the last impression.
Nurturing Emails to Prospects? But, they aren’t a lead yet. Hey, OceanFrogs already gave you the right target accounts. Those are 100 per cent potential customers. It’s important to entice them. Get your brand noticed. Make them aware that your solution exists to solve their problems. ‘Emails’ are one good way to educate them about your service/product.
Create lead magnets to attract.Invite your prospects for free trials, advertise new product features, display the value of your product, and generate curiosity to know more. Offer freebies like latest whitepapers, case-studies, e-books, blogs, articles, webinars and more.
7 Things to keep in mind while writing nurturing emails :
Want or Need
That said, the game-changer that OceanFrogs offers, which no one else does as of now, is helping and guiding you in garnering ‘relationships’.
Have you tried touchpoints from OceanFrogs? Our platform, Insights.OceanFrogs, provides you with ‘Touchpoints’. Wishing your prospects on their work anniversaries, and promotions can help build good relations in a buyer’s journey.
With the help of ‘Touchpoints’ you can reach out to your customer persona, and, intrinsically, remind them that your service exists to solve their problems. Using touch points you can do all of the below:
Congratulations! new hires, fitting your buyer persona
Extend felicitations on their promotions
Wish them the best on their work anniversaries
Greet on their religious festivals based on their geographies
Congratulate them on product launch, press coverage
Keep nurturing your prospects, and increase engagements with higher frequency of emails getting attention, and, yet, not spamming. Build relations,and not just flood the mailbox of your future customers.