Marketing and sales teams in every company are challenged by the ever exploding quantity and variety of data available on Target Customer Accounts. Identifying right customer Accounts and surfacing the most qualified are tasks that have become time consuming and often done ineffectively by not taking advantage of all the information available. In fact there is too much of information with incredible signals that go unnoticed or unused. Either the teams are not aware of the existence of information or the information available is interpreted incorrectly. OceanFrogs believes data science can address these problems.
OceanFrogs Engine applies proprietary Natural Language Programming algorithms on unstructured data from 300+ free and paid sources including Financial Times, Forbes, Thomson Reuters, Bloomberg, BusinessWire, PRWire, etc. Additional data from company websites, job listings, financial filings, analyst reports, case studies, blogs, and social media platforms is also ingested to score, rank, and generate actionable insights on sales leads. The insights guide marketing and sales teams to high quality leads that have a current need that can be solved by the company.
Vinay earned his doctorate degree from Clemson University, SC. He focused on airline crew scheduling optimization then.He used data from Delta Airlines, FAA database on delays. He solved line capacity, meet pass planning, yard planning problems using simulation, optimization, and heuristics at Norfolk Southern Railroad working in highly reputated industrial engineering and operations research department. Vinay was fortunate to work on predictive maintenance including warranty cost models for GE turbines and windmills during his stay at TCS.Vinay worked on airline maintenance scheduling, railway crew scheduling, workforce planning, operational scheduling in Oil and Gas Industry problems at IBM. Vinay was responsible for analytics at Eka's Flagship product - Commodity Analytics Cloud. He and his team developed real time stockyard scheduling and natural gas storage scheduling. Vinay also analyzed coal mine's equipment behavior using data from SCADA systems.Vinay worked closely with inside sales and marketing and truly identified the need to serve B2B marketing teams with analytical offerings.At the same time, Vinay's team is putting his expertise to use in maintenance (predictive and preventive).
Raj serves as the Head of Inbound Marketing and Strategy at Inbound Mantra. With Inbound Mantra,he has taken on an entrepreneurial role to create and build enduring business value for Organisations that are keen to generate leads and acquire customers by leveraging Inbound Marketing Thanks to his hands-on leadership over the last five years, Inbound Mantra delivers on client’s business objectives through a proven methodology that includes Social Media Marketing Services combined with Internet Inbound Marketing Services, Insights and Analytics. If Inbound Mantra works with you, Raj will ensure success. He has led most of the accounts at Inbound Mantra, since inception in the areas of Inbound Marketing Strategy and delivery Bharti Land | Sobha | Dharohar Realty (Real Estate) MindTickle | Herald Logic | InsideSalesBox | Binfire (Software Products) SalesInside | Magic Software (Business Services) Raj is an Industrial Engineer with a management degree from NITIE Mumbai with more than fifteen years of corporate experience across banking (BNP Paribas), management consulting (KPMG and Deloitte) coupled with project experience in the Infrastructure and Real Estate Sector in India and overseas (GMR and IREO). A regular speaker at Social Media events, he has participated in seminars and panel discussions that have delved on the relevance of Social Media and inbound marketing strategies in Business Management. His articles on the application of Web 2.0 in the context of Social Media Training and Learning have been well received. He was also one of the few global participants to contribute to The Economist Global Study focused on Web 2.0, as a new Media contributor. Being a badminton and cricket player, he is passionate about sports and health. He did his maiden half-marathon in August, 2011. He loves narrating and playing stories to his daughter and better still listening to her non-stop original creative home productions.