GCC Intel Primer

GCC Intel Overview

OceanFrogs is a Forrester featured sales intelligence platform that provides access to verified data on companies and decision-makers. In this training document, we will discuss the GCC (Global Capability Centres) Intel product use cases, different filters for GCC, and various aspects of the OceanFrogs portal.

What is GCC?

GCC (Global Capability Centres) are the companies with headquarters outside India, operations in India. These operations are counted when there is more to it than sales and marketing teams.

OceanFrogs’s Definition

We are offering our services to individuals working in non-sales and non-marketing departments with these skill sets.

Use Cases

GCC Intel is a product that has two primary use cases. Marketers use it to run campaigns, while market research and sales teams use it to research accounts. It is designed to provide verified intelligence on companies (with GCCs in India) and decision-makers.

Different Filters for GCC

OceanFrogs has several filters that can be used to segment the data based on different criteria. These include:

1. NASSCOM Matched: OceanFrogs covers all 1400+ GCC companies listed in NASSCOM’s directory and even those that are not mentioned. The updates are provided on a quarterly basis. There is also a specific filter for NASSCOM-verified data.

2. India Specific Data: The data is segmented city-wise and by India employee count.

3. Technology Filter: OceanFrogs’ database contains technographic information on more than 9,000 technologies across over 40 million companies. It is updated weekly, while technology categories are updated quarterly.

4. Teams: The database includes over 9,000 teams across over 40 million companies, with various departments such as accounts and finance. It is updated weekly, while team categories are updated quarterly.

5. Industries: The global industry classification system consisting of over 70 high-level industries and 400+ sub-industries is employed. LinkedIn’s 400 industry types are also mapped, as well as the North American Industry Classification System (NAICS) code.

6. Company List: The database comprises over 2000 verified GCC companies of various sizes, ranging from small to large. Filters can be used to segment the companies based on their employee count, revenue range, industry, and headquarters location.

7. Contact List: The database includes over 10,000 buyers and decision-makers whose information can be downloaded or added to a CRM system.

OceanFrogs Portal

The OceanFrogs portal provides access to all the data and filters mentioned above. The portal also has several features, including:

1. Editing Settings: Clicking on the “edit” setting will take you to several new display options.

2. Personas: Three different personas can be selected based on the type of company. These are Software Product Services, GCC targeting, and IT Outsourcing.

3. Account Research: This provides you with all the necessary information at the company level, including decision-makers and their locations.

4. Contact: This feature helps you identify decision-makers and their positions, as well as their locations.

5. Location Details: This helps you determine the location of the department you are interested in, including where teams are located and which teams are present at the HQ location.

Insights

OceanFrogs’ verified data can provide several insights for businesses. For example:

1. Technology: By using the Technology filter, you can identify companies that use multiple cloud providers or automation tools, those that have been using the same technology for an extended period of time, and those that are just beginning to adopt new technologies.

2. Hiring: OceanFrogs can be used to find insights on the hiring process of companies. For example, Veritas Technologies LLC and Norwin are two instances where OceanFrogs can provide insights.

3. Due Dates: The earliest and latest due dates can also be identified, providing useful information for businesses.

Conclusion

OceanFrogs is a valuable platform for businesses that need verified data on GCC companies and decision-makers. With several filters and features, it can provide useful insights to help businesses make informed decisions.

Data Pillars - GCC Intel

GCC Coverage

We currently provide a collection of 2232 GCC data accompanied by over 10,000 verified decision-makers. This data is updated monthly.

In addition, we have verified over 1600 companies using their Corporate Identification Numbers (CINs). CINs are procured from the Ministry of corporate affairs regularly.

Nasscom publishes a list periodically. Not all GCCs might be listed there. Their definition of GCCs also might be different.

GCC Accuracy

NASSCOM Matched

Our coverage includes all 1400+ GCC companies listed in NASSCOM’s directory and those not mentioned. Our updates are provided on a quarterly basis. If you prefer to view only the data that NASSCOM has verified, we offer this specific filter for it:

We update our GCC Intel with Nasscom matched list every quarter.

India Specific Data

We do provide the following attributes at India level:

1. Our data is segmented city wise.

2. We record India employee count of these GCCs.

3. We update CINs every quarter.

GCC Intelligence

Technology Coverage

Our database contains technographic information on more than 9,000 technologies across over 40 million companies.We update our technographic data weekly, while technology categories are updated quarterly.

We do track technologies being used by the GCC captives in India as well as technology investment outside.

Teams

Our database includes over 300 teams across over 40 million companies, with various departments such as accounts and finance. We update team data weekly, while team categories are updated quarterly.

We do track teams in the GCC captives in India as well as technology investment outside.

Industries

We employ the global industry classification system, consisting of over 70 high-level industries and 400+ sub-industries.Additionally, LinkedIn has over 400 industry types, and we provide a mapping between GICS and LinkedIn Industry.We also offer mapping with the North American Industry Classification System (NAICS) code. These mappings can be particularly helpful in segmenting marketing campaign results.

GCC Intel Platform Modules

Onboarding

User Settings

Choose the option that suits you best. Choose ‘I am targeting Global Capability Centers (GCCs)’ in case you are logging in for the first time and GCCs is your target segment. You can revisit these settings by clicking on the settings button on the left menu later.

Company List

Our database comprises more than 1600 verified GCC companies of various sizes, ranging from small to large. You can use filters to segment these companies based on their premium filters such as technographics, team, hiring intent, employee count, revenue range, industry, and headquarters location.

Contact List

Our database includes more than 10,000 buyers and decision-makers. Contact intelligence can be downloaded or added to a CRM system.

Account Research

Account research module provides you with all the necessary information at the company level. We also call it ‘Kundali’.

Contact List has the list of decision makers from all locations of the company.

1. Identify decision-makers at the HQ level, and access examples of CXOs (executives holding C-level positions, such as CEO – Chief Executive Officer), CFO – Chief Financial Officer), CTO – Chief Technology Officer) at that level.

2. Pinpoint the locations of other decision-makers within the organization.

3. Recognize the decision-makers for managed services such as Analytics, DevOps, and Cloud Ops.

Location Details: It helps you determine the location of the department you are interested in.

1. Identify where teams are located, such as which cities in India have GCCs.

2. Determine whether CXOs are situated in different or in the same cities.

3. Discover which teams are present at the HQ location.

Location Details: It helps you determine the location of the department you are interested in.

1. Identify where teams are located, such as which cities in India have GCCs.

2. Determine whether CXOs are situated in different or in the same cities.

3. Discover which teams are present at the HQ location.

Technology module enables technology tracing at the company level.

1. It enables you to identify companies that use multiple cloud providers or automation tools. If a company uses both AWS and GCP, they may struggle with managing their infrastructure and could benefit from outsourcing your services.

2. It allows you to identify companies that have been using the same technology for an extended period of time, indicating that they are likely settled in their current technology stack.

3. It helps you to identify companies that are just beginning to adopt new technologies.

Earliest Due Date: This is the earliest date when software technology was being used by this company.

Latest Due Date: This is the latest date when software technology was being used by this company.

Why should one target GICs?

1. New Information Technology Infrastructure

The people in the IT industry prefer contemporary IT infrastructure. They are familiar with NoSQL, graph databases, and extensive learning. This generation of IT buyers have readily acknowledged that the cloud should be secure for it to scale.

2. High Ticket Size

Global Capability Centers spend significant money on technology and people. Hence, it can serve as a promising target segment to grow your revenue.

3. Care For Compliance

GICs care for compliances, and privacy because many of them are driven by people who support data privacy, GDPR. Others need compliances because they want to go for venture funding or IPO launch. If not all, many of these problems can still be solved by technology.

4. Huge Target Market

There are more than 1400 GICs and 10K buyers working in these GICs.

How can marketers convert GICs?

1. Patience

The time to convert GICs varies a lot, since they can either be mid-sized firms or enterprise organizations. Hence, it’s necessary to keep your funnels and nurturing diversified to match the target clients.

2. Lead Segmentation

GICs are largely different in nature by the industry type or revenue. Therefore, targeting all of them similarly may or may not work. It’s absolutely imperative to personalize your marketing campaign accordingly.

Author Details

Srujan Patil

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