7 Things to keep in mind while writing nurturing emails :
Goal
Set the aim of forming ‘relationships’. Focus on educating, sharing knowledge and let them know something new that interests them. Don’t sell outright.
Value
Show ‘value’ that you can offer to your prospects, and it would help solve their problems. Explain the return on their investment that they would get.
Want or Need
Create a ‘Need’ if it doesn’t exist in the mind of the customer.
Follow Up
Always follow up, even if you don’t get a response at first. ‘Follow –Up’ but don’t be a stalker. Avoid sending more than four emails in a month.
Personalize
Remember to personalize your emails and make sure the one who’s reading feels special.
Segment
A technical architect’s benefits would be different from that of a CXO. Hence, the messaging should be relevant.
CTA
One CTA in an email is enough. However, you can send that with more than one CTA button.