Case Study 42Gears: How Did They Build Their Partnership Funnel? OceanFrogs Solution Channel Partners Intel Website https://www42gears.com/ SaaS Offering Mobile Device Management Revenue USD 5-10M Geography USA, India, and Europe Established 2009 Context & Company Profile 42Gears helps customers manage and monitor their mobile devices. It has pioneered cloud solutions for enterprise mobility and gained […]
MontyCloud: How Did They Build Their Sales Funnel Quickly?
Website
SaaS Offering
Cloud Management, Cloud Security
Headquarter
USA
Funding
$5.9M
Established
2018
OceanFrogs Products Used
MontyCloud helps customers manage and monitor their cloud services. It automates maintenance tasks, streamlines cloud enablement, manages governance, cost optimization, compliance, provisioning, and more.
MontyCloud wanted to explore beyond their existing customer base. They came to OceanFrogs with a set of hurdles.
The Covid-19 pandemic gave way to new market dynamics, where traditional methods were no longer adequate for targeting the right customer base. They wanted a quick fix to their problem.
Their challenges included:
1. Building a top funnel via personalized marketing channels.
Marketing is the most vital ingredient to creating the funnel and fueling the top-line growth of an organization. MontyCloud faced issues related to marketing support functions like building contact databases and funneling meaningful exchange.
2. Having data intelligence to approach suitable decision makers
Random cold-calling is aimless and time-consuming. MontyCloud needed a structured and focused approach to utilize its marketing organization effectively. They needed to connect with the influencers for effective results, as there was an unprecedented surge in need for Cloud Services.
3. Understanding market spend on Cloud Computing in the Covid-19 era.
The market experienced a surge in demand and a supply of Cloud Service platforms, given the Covid-19 situation. The need to understand who was spending and how much was being spent on Cloud services became necessary for MontyCloud. They couldn’t keep aiming for the bulls-eye in the dark, with no clarity on potential customers.
OceanFrogs aims to provide the best sales intelligence to build the top funnel. Our data accuracy and right Intel scales tech platforms by finding accurate information about accounts and decision-makers.
MontyCloud identified customers using our rich technographics dataset with comprehensive information on cloud users.
OceanFrogs helped them identify those accounts that spent more on AWS Cloud management.
For B2B companies, OceanFrogs chose industries that spent heavily on AWS. This is done by looking at companies that use AWS EC2 or AWS Lambda.
For B2B SaaS companies, we looked at companies with funding information like the amount of money they spend because they have a product, customer engagement or marketing and sales campaign, with observing if they have AWS or AWS Lambda.
OceanFrogs track investments made by companies on Cloud usage, Cloud security, data center, and infrastructure.
We handheld MontyCloud to personalize their marketing campaigns using intent data and org-structure analysis.
OceanFrogs platform also provided a propensity score on their potential customers and listed only the promising ones. These were the accounts that were not severely affected by the Covid-19 pandemic.
However, simply collating and providing them with the data wasn’t enough. OceanFrogs also assisted them in utilizing that data effectively and efficiently.
OceanFrogs devised an effective communication strategy designed and created appropriate content that could be sent to the prospects according to the communication outflow we planned for them.
OceanFrogs’ best-in-class sales intelligence created an effective communication channel for MontyCloud. Our data accuracy and good Intel helped them find the best-fit companies that were still thriving despite the Covid-19 pandemic.
OceanFrogs also assisted MontyCloud in running its marketing campaigns for varied locations like the UK, India, and the USA. We used lead scoring based on ideal customer definition and identified ‘customers with potential’ by our technology.
The results were spectacular as MontyCloud saved resources, time, and effort as it could directly tap only those customers that were likely to respond. The effective, timely, and crisply worded communication piqued the customer’s interest.
★★★★★
Product Marketing Manager, MontyCloud Read More
"The perfect platform for market intelligence"
What do you like best? The accuracy of the data on the platform, The integrations possible for seamless marketing execution
, A team that drives to deliver and hyper focusses on customer satisfaction
MontyCloud observed a sharp increase in the 15 percent ‘open’ and 8 percent ‘click’ rate on their emails.
Read more to understand how our customers drive more revenue with OceanFrogs
GrayMatter – A pioneer in airport analytics Website https://www.graymatter.co.in/ SaaS Offering Business Intelligence, Analytics, Big Data and Data Science Headquarter Bangalore, India Established 2006 OceanFrogs Products Used Contact Data Technographics Context & Company Profile GrayMatter is the leader in Business Intelligence, Analytics, Big Data and Data Science company that provides cutting edge products and services. […]
Case Study – Flutura OceanFrogs Products Used Account Research Contact Data Listen up Boys and Girls!!! This is a story of an unusual friendship between two companies belonging to two different worlds. One reigned the Industrial IoT spectrum and the other was a master of B2B marketing and sales intelligence powered by AI & Account-Based […]
