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Social Media Marketing

Planning for Social Media

Planning has to be such that content circulated varies. Variation in content allows you to serve multiple marketing purposes.

Marketing purposes served are:

  • Promoting your products
  • Building Trust
  • Building Brand
  • Lead Generation (not covered here)
  • Content For Social Media

Content type:

  • Testimonial
  • G2 crowd
  • Badge
  • Testimonial
  • Newsletter
  • Clip
  • Newsletter Full
  • Webinar
  • Recording
  • Webinar Announcement
  • Webinar Clip
  • Community Announcement
  • Website (Product, Solution, Blogs, Reports, Case Studies, Training)
  • Employee Shout
  • Quote
  • Partner Promotion

Automated Social Media Marketing

Social media marketing at scale requires planning. 

Planning should consider following:

  • Content Type
  • Time Zone (if audience is there in multiple geographies).
  • Frequency of Posts

Common Tools Used are:

  • Zoho Social
  • Buffer
  • Social Pilot

Lay the foundation

Primarily, this requires laying the foundation. 

Checklist:

  • Do we have a template for every social media post? Those with templates can be scheduled first.
  • What is the content type that can be prepared with less hassle? Those with less hassle can be scheduled first.

Templates

Identify the content that can be templatized

Checklist:

  • Testimonial
  • Webinar Announcement
  • Webinar Thumbnail
  • Quote From Webinar Speaker/Customers

Work Challenges

Primarily, this requires communication with the graphics designer.

The second challenge is to communicate with speakers, customers.

How do we plan to take care of that?

  • Customers will be asked to approve the LinkedIn post during the g2 crowd/Capterra campaign.
  • Speakers will be asked to approve the LinkedIn post before the LinkedIn live event.
  • Partners will be asked through Zoho Campaign.

Author Details

Vinay Mehendi

Vinay Mehendi

Vinay Mehendi, PhD focuses on customer engagement, alternative data, technographics, and CRM data management. he was listed as Top 20 B2B Marketer by Ruth Stevens in 2020. He is a Clemson graduate.
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