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Vinay Mehendi
Vinay Mehendi, PhD focuses on customer engagement, alternative data, technographics, and CRM data management. he was listed as Top 20 B2B Marketer by Ruth Stevens in 2020. He is a Clemson graduate.
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Global Captive Centers are organizations headquartered in other countries but have support and tech centers in India and other Asian countries. In Bengaluru, there are many well-known GCCs (Global Capability Centers). Target was the first big success story from Bengaluru. There are other successful GCCs like Maersk, Morgan & Stanley, and JP Morgan Chase. While “Target” is a retail store chain, “Maersk” is a shipping company, “JP Morgan Chase” and “Morgan & Stanley” are banks with their own operations in Bengaluru.
Initially, most of these GCCs started as IT (Information technology) service providers for these companies. Over time, they expanded their operations to IT, development, data sciences, and other functions like marketing and research. GE Energy and GE Research have also established their research facilities in Bengaluru.
When these companies decide to come to India, they see Bengaluru as a promising hub. The Karnataka government is also supporting these companies in settling down in Bengaluru.
Global Capability Centers spend significant money on technology and people.
GCCs care for compliance and privacy because many of them are driven by people who support data privacy and GDPR. Others need compliance because they want to go for venture funding or IPO launch. You can get conversations from them by talking about these.
Patience
GCCs can either be Mid-sized firms or Enterprise companies, and the time to convert them varies a lot. Hence, keeping your funnels and nurturing varying to match the target clients is necessary.
Segmentation of Leads
Targeting all GCCs the same way could or could not work as these GCCs are largely different by industry type or revenue. Therefore it’s absolutely necessary to personalize your marketing campaign accordingly.
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