Category: Newsletter

Read Below Before You Swap That Credit Card! Hey there, I get at least one query every month on “Should we buy intent data or

“One Thing” That Demand Gen Can Do! Hello Folks! “The One Thing” by Gary Keller with Jay Papasan is an all time favorite of many

How To Set Data OKRs: An Overview With Ready To Use OKR Examples, Templates & More. Hey there, Market research & data teams are different

Workshop Highlights: Best Tips to Boost Engagement Hey there, We’re going back to the basics!  Why? Because the last few weeks have been a powerhouse

A Quick Guide to Intent-Based Marketing Hey there, All marketing and demand generation strategies take time and effort. But if your operations aren’t aligned with

Let’s Talk ABM- Best Tips From Demand Generation Experts Hey there, Account-based marketing is full of possibilities, but this also overwhelms the ABM practitioner, including

Data Filters that Sales and Marketers Love Data-driven or account-based marketing starts with selecting the right accounts.  People call them ‘Hero‘ accounts. We call them

Real ABM is to the Global Capability Centers The biggest question on everyone’s mind had been: How many GCCs are there in India ? If

Is ABM My Valentine? ABM is a buzzword or reality. Honestly, It is both. Well, companies have been able to find success with it. Execution