Category: Newsletter

Episode 7: Launching GCC Index There are more than 3.9 million people associated with this industry (white collar jobs as per OceanFrogs). The segment is

Episode 6: Cricket, IIM Ahmedabad and GCCs Everyone in India has something or the other about the Indian Cricket team’s performance, field placement, and cricket

Episode 5: Value Differentiator to the GCC   One thing that emerged in my discussions with more than 70+ companies in the last 2 months

3Gs: Ghosting in GCC Go-To-Market Table of Contents   Do you often see ghosting when pitching to the GCCs ? Ghosting is a ghost that

Grow GCCs In Your Garden This Summer   I watered this plant for the last few months on non-rainy days. Twice a day. I talked

Go-to-Market to the GCCs Table of Contents I have bad news and good news. What would you like to know first ? My family always

GCC 101: Understanding Global Capability Centers and Their Growing Impact Table of Contents What are GCCs (Global Capability Centers) ? A company has a GCC