My polls on Technographics are really boring. No one responds to them. Sometimes, I do not vote myself either.
Why ? Benefits of Technographics are not easily understood. Intent data is based on someone’s search while technographics work is based on facts.
For example, what are the companies investing in private cloud ?
Well, why go to costly Intent data in the first place ?
1. Search for companies using AWS Lambda, Azure Functions, Google Functions. These are the ones on public cloud and spending good money there.
2. Search for companies using OpenShift, OpenStack. These are the companies. OpenStack is an open source. OpenShift is to manage private clouds, offered by RedHat.
3. Put 1,2 together and you get most of the companies investing good dollars in cloud and also leaning towards private/hybrid.
4. You can prioritize more by targeting BFSI and other industries where data is sensitive, and the number of customers is high.
This would give you mid-market, enterprise companies going towards private cloud.
Hit me up if you want to know more. We are on the mission to build the best cloud intelligence.
