Global Capability Centers (GCCs) in India have significantly transformed in recent years. No longer are they focused solely on back-office tasks, but instead are prioritizing technology and innovation-led initiatives. This shift in focus has made them increasingly open to tweaking their models and diversifying their talent pool, making critical investments in digital technologies, and becoming the global innovation hub for their parent organizations.
Communicating with GCCs - Things To Note
GCCs in India are rapidly evolving. Therefore, if you are looking to communicate with Global Capability Centers (GCCs) but need help knowing where to start, let us begin by understanding their pain points.
Need for niche skills
To increase innovation and become tech hubs for their parent organizations, GCCs are investing in advanced technologies like analytics, AI, and machine learning, as well as related resources such as tech talent and tools. However, the inability to attract and retain talent with niche skills is a significant risk for them in India.
Shifting employee expectations
Employee expectations have shifted over the course of the pandemic, giving rise to higher attrition rates for GCCs in India. Therefore, employee value propositions must be re-evaluated in organizational culture, nature of work, career advancement, and rewards and compensation.
Productivity challenges
Employee productivity is a challenge since there is a major shift to hybrid working models, and GCCs are still struggling with this.
Attracting and retaining talent
Retention is challenging for GCCs, as most employees leave within 2-3 years.
It’s important to emphasize the benefits of staff augmentation services, such as cost savings, access to skilled professionals, and the flexibility to scale up or down as needed. These benefits can help GCCs to address their key challenges and achieve their business objectives. Here’s how:
Access to niche skills
As GCCs go up the ladder in terms of work quality, most requirements are for niche skills that are hard to find in their home countries. Staff augmentation services can help them save on the costs associated with recruitment and training, providing pre-trained professionals with the required skill set at short notice.
Time zone differences
GCCs in India often need to work with teams and clients located in different time zones. Staff augmentation services can provide them with access to professionals who can work on flexible schedules, allowing them to collaborate with teams and clients in different time zones.
Need for scalability
GCCs may need to scale up or down their operations quickly to respond to changes in the business environment. Staff augmentation services can give them the flexibility to scale their workforce up or down as needed without lengthy recruitment processes.
It’s essential to keep things creative and fun. You can use humor, exciting visuals, and engaging language to capture their attention and make your message more memorable. GCCs face several key challenges, such as attracting and retaining talent, upskilling the existing workforce, and more. Therefore, it’s essential to address these pain points directly and offer solutions to help them overcome these challenges. Each GCC is unique and has its own set of challenges and priorities. Therefore, when communicating with them, it’s important to offer customized solutions that address their specific needs and objectives. This can help build trust and establish a long-term partnership.
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Pranjal Upadhyaya
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